MOG FAQs

Matt who?

My career began in Adelaide, a town where being resourceful and inventive was a matter of survival. Teensy budgets, challenging clients, and limited opportunities were no barriers to my ambitions though. I once earned a Cannes for an idea that cost just five thousand bucks.

Much of my time was spent with Clemenger BBDO, first as a senior writer and then as Creative Director. Prior to that I was at Badjar Melbourne, KWP and Leo Burnett. In a previous life I worked in the mail security division of Australia Post. Should you ever need any tips of what not to do when sending illegal substances or protected wildlife through the mail - I’m your man. Most recently, I was Creative Director for News Corp here in Melbourne following a brief stint of freelance work for agencies including The Monkeys and Thinkerbell.

I’ve also done AWARD School eleven times... kinda. I lectured and tutored in Adelaide for eleven years, five of them as School Head. I have more leftover Sharpies than you could possibly imagine.

Skills that pay the bills.

I’m a copywriter by trade, with a penchant for snappy headlines, captivating copy, and dialogue-driven scripts. But my secret sauce is strategically focused ideas. I’m a stickler for scrutinising data and will dive deep into a brief to find a compelling insight to exploit.

I know my way around a computer and dabble in Indesign, Premiere Pro and some Photoshop. Though I don’t claim to be an art director, I do have a keen eye for design. 

Client experience.

• NRMA • KFC • Cricket Australia • BankSA/Westpac • BMW • Mitsubishi • San Remo/Fantastic Snacks • McCain • Bega/Vegemite • Pioneer electronics • Motor Accident Commission of South Australia • Lotteries • Adelaide Casino • South Australia Tourism • Coopers brewery • Jacob’s Creek • Yalumba • TAB • UniSA • The Ghan/Indian Pacific • etc

Awards.

Adelaide Art Directors Awards are made from 1kg glass blocks so to say I’ve won a ton of them isn’t too far off the truth. As for the rest, I’ve won Cannes, Spikes, AWARD, Clio, New York Festivals and some other stuff. My work has also been featured in The Work and Best Ads on numerous occasions.

Things I do.

In my free time, you’ll find me producing electronic music, worshipping tiki gods, and talking to my cat. One day, I hope to combine all three into my work so I can claim them as tax deductions.